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|
D E M O G R A P H I C (JULY '07 - JUNE '08) |
|
Sex
|
|
Male |
|
1,160,000 |
|
52.2% |
|
|
Female |
|
1,061,000 |
|
47.8% |
|
Race |
|
Malay |
|
2,130,000 |
|
95.9% |
|
|
Chinese |
|
18,000 |
|
0.8% |
|
|
Indian/Others |
|
72,000 |
|
3.2% |
|
|
|
Age
|
|
15 - 19 |
|
379,000 |
|
17.1% |
|
|
20 - 29 |
|
609,000 |
|
27.4% |
|
|
30 - 39 |
|
545,000 |
|
24.6% |
|
|
40 - 49 |
|
390,000 |
|
17.5% |
|
|
50 - 59 |
|
211,000 |
|
9.5% |
|
|
Above 60 |
|
86,000 |
|
3.9% |
|
|
Total Readership |
2,220,000 |
|
100% |
|
|
Occupation |
|
Prof/Manager
/Executive/Bussinesman
|
|
296,000 |
|
13.4% |
|
|
Other White Collar |
|
336,000 |
|
15.1% |
|
|
Blue Collar |
|
494,000 |
|
22.3% |
|
|
Students |
|
369,000 |
|
16.6% |
|
|
Unemployed/Retired/
Housewife |
|
714,000 |
|
32.1% |
|
|
Others |
|
9,000 |
|
0.4% |
|
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Household Income (RM)
|
|
RM10,000 or Above |
|
30,000 |
|
1.3% |
|
|
RM5,000 - RM9,999 |
|
148,000 |
|
6.7% |
|
|
RM1,000 - RM4,999 |
|
1,342,000 |
|
60.4% |
|
|
RM999 and below |
|
443,000 |
|
20% |
|
|
Not Disc/NA |
|
258,000 |
|
11.6% |
|
|
|
|
|
|
|
|
|
|
Region
|
|
Market Centre |
|
594,000 |
|
26.8% |
|
|
Urban |
|
764,000 |
|
34.4% |
|
|
Rural |
|
862,000 |
|
38.8% |
|
|
|
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Location
|
|
KL/PJ/Selangor/NS |
|
598,000 |
|
26.9% |
|
|
Penang/Perak/Kedah/ Perlis |
|
666,000 |
|
30% |
|
|
JB/Melaka |
|
505,000 |
|
22.8% |
|
|
Kelantan
Terengganu/Pahang |
|
452,000 |
|
20.3% |
|
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