| |
|
|
D E M O G R A P H I C (July '10 - June '11) |
|
Sex
|
|
Male |
|
1,870,000 |
|
51% |
|
|
Female |
|
1,784,000 |
|
49% |
|
Race |
|
Malay |
|
3,518,000 |
|
96% |
|
|
Chinese |
|
13,000 |
|
0.4% |
|
|
Indian/Others |
|
123,000 |
|
3% |
|
|
|
Age
|
|
15 - 19 |
|
524,000 |
|
14% |
|
|
20 - 24 |
|
642,000 |
|
18% |
|
|
25 - 29 |
|
653,000 |
|
18% |
|
|
30 - 39 |
|
819,000 |
|
22% |
|
|
40+ |
|
1,016,000 |
|
28% |
|
|
|
|
|
|
|
|
|
Total Readership |
3,654,000 |
|
100% |
|
|
Occupation |
|
Prof/Manager
/Executive/Bussinesman
|
|
491,000 |
|
13% |
|
|
Other White Collar |
|
570,000 |
|
16% |
|
|
Blue Collar |
|
1,049,000 |
|
29% |
|
|
Students |
|
484,000 |
|
13% |
|
|
Housewife |
|
763,000 |
|
21% |
|
|
Others |
|
297,000 |
|
8% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Household Income (RM)
|
|
RM1 - RM1,000 |
|
446,000 |
|
12% |
|
|
RM1,001 - RM2,000 |
|
1,088,000 |
|
30% |
|
|
RM2,001 - RM3,000 |
|
873,000 |
|
24% |
|
|
Over RM3,000 |
|
1,247,000 |
|
34% |
|
|
Not Disc/NA |
|
* |
|
* |
|
|
|
|
|
|
|
|
|
|
Region
|
|
Market Centre |
|
1,100,000 |
|
30% |
|
|
|
|
1,764,000 |
|
48% |
|
|
Rural |
|
790,000 |
|
22% |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Location
|
|
KL/PJ Market Center |
|
669,000 |
|
18% |
|
|
Ipoh Market Center |
|
66,000 |
|
2% |
|
|
JB Market Center |
|
257,000 |
|
7% |
|
|
Penang Market Center |
|
108,000 |
|
3% |
|
|
|
|
|
|
|
|
|
|
|
| |
Note: An asterisk (*) indicates nil, or, where applicable, less than 500 or less than 0.1%
|
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