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D E M O G R A P H I C (JUL '08 - JUNE '09)

Sex

Male
1,334,000 49.9%
Female
1,339,000 50.1%

Race

Malay
2,586,000 96.7%
Chinese
16,000 0.6%
Indian/Others
71,000 2.7%

Age

15 - 19
374,000 14.0%
20 - 29
854,000 31.9%
30 - 39
678,000 25.3%
40 - 49
422,000 15.8%
50 - 59
237,000 8.8%
Above 60
108,000 4.1%
Total Readership
2,674,000 100%

Occupation

Prof/Manager /Executive/Bussinesman
356,000 13.3%
Other White Collar
488,000 18.2%
Blue Collar
596,000 22.3%
Students
352,000 13.2%
Unemployed/Retired/
Housewife
829,000 31.0%
Others 53,000 2.0%
     
     
     

Household Income (RM)

RM10,000 or Above
31,000 1.2%
RM5,000 - RM9,999
176,000 6.6%
RM1,000 - RM4,999
1,626,000 60.8%
RM999 and below
412,000 15.4%
Not Disc/NA
430,000 16.1%
     

Region

Market Centre
735,000 27.5%
Urban
833,000 31.1%
Rural
1,106,000 41.4%
     

Location

KL/PJ/Selangor/NS
727,000 27.2%
Penang/Perak/Kedah/ Perlis
720,000 26.9%
JB/Melaka
653,000 24.4%
Kelantan
Terengganu/Pahang
574,000 21.5%
   
 
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