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|
D E M O G R A P H I C (JUL '08 - JUNE '09) |
|
Sex
|
|
Male |
|
1,334,000 |
|
49.9% |
|
|
Female |
|
1,339,000 |
|
50.1% |
|
Race |
|
Malay |
|
2,586,000 |
|
96.7% |
|
|
Chinese |
|
16,000 |
|
0.6% |
|
|
Indian/Others |
|
71,000 |
|
2.7% |
|
|
|
Age
|
|
15 - 19 |
|
374,000 |
|
14.0% |
|
|
20 - 29 |
|
854,000 |
|
31.9% |
|
|
30 - 39 |
|
678,000 |
|
25.3% |
|
|
40 - 49 |
|
422,000 |
|
15.8% |
|
|
50 - 59 |
|
237,000 |
|
8.8% |
|
|
Above 60 |
|
108,000 |
|
4.1% |
|
|
Total Readership |
2,674,000 |
|
100% |
|
|
Occupation |
|
Prof/Manager
/Executive/Bussinesman
|
|
356,000 |
|
13.3% |
|
|
Other White Collar |
|
488,000 |
|
18.2% |
|
|
Blue Collar |
|
596,000 |
|
22.3% |
|
|
Students |
|
352,000 |
|
13.2% |
|
|
Unemployed/Retired/
Housewife |
|
829,000 |
|
31.0% |
|
|
Others |
|
53,000 |
|
2.0% |
|
|
|
|
|
|
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|
|
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|
Household Income (RM)
|
|
RM10,000 or Above |
|
31,000 |
|
1.2% |
|
|
RM5,000 - RM9,999 |
|
176,000 |
|
6.6% |
|
|
RM1,000 - RM4,999 |
|
1,626,000 |
|
60.8% |
|
|
RM999 and below |
|
412,000 |
|
15.4% |
|
|
Not Disc/NA |
|
430,000 |
|
16.1% |
|
|
|
|
|
|
|
|
|
|
Region
|
|
Market Centre |
|
735,000 |
|
27.5% |
|
|
Urban |
|
833,000 |
|
31.1% |
|
|
Rural |
|
1,106,000 |
|
41.4% |
|
|
|
|
|
|
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|
Location
|
|
KL/PJ/Selangor/NS |
|
727,000 |
|
27.2% |
|
|
Penang/Perak/Kedah/ Perlis |
|
720,000 |
|
26.9% |
|
|
JB/Melaka |
|
653,000 |
|
24.4% |
|
|
Kelantan
Terengganu/Pahang |
|
574,000 |
|
21.5% |
|
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