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D E M O G R A P H I C (JULY '07 - JUNE '08)

Sex

Male
1,160,000 52.2%
Female
1,061,000 47.8%

Race

Malay
2,130,000 95.9%
Chinese
18,000 0.8%
Indian/Others
72,000 3.2%

Age

15 - 19
379,000 17.1%
20 - 29
609,000 27.4%
30 - 39
545,000 24.6%
40 - 49
390,000 17.5%
50 - 59
211,000 9.5%
Above 60
86,000 3.9%
Total Readership
2,220,000 100%

Occupation

Prof/Manager /Executive/Bussinesman
296,000 13.4%
Other White Collar
336,000 15.1%
Blue Collar
494,000 22.3%
Students
369,000 16.6%
Unemployed/Retired/
Housewife
714,000 32.1%
Others 9,000 0.4%
     
     
     

Household Income (RM)

RM10,000 or Above
30,000 1.3%
RM5,000 - RM9,999
148,000 6.7%
RM1,000 - RM4,999
1,342,000 60.4%
RM999 and below
443,000 20%
Not Disc/NA
258,000 11.6%
     

Region

Market Centre
594,000 26.8%
Urban
764,000 34.4%
Rural
862,000 38.8%
     

Location

KL/PJ/Selangor/NS
598,000 26.9%
Penang/Perak/Kedah/ Perlis
666,000 30%
JB/Melaka
505,000 22.8%
Kelantan
Terengganu/Pahang
452,000 20.3%
   
 
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